Delhi gets 7th mobile operator; Aircel starts services

New Delhi, Mar 19 : Delhiites on Wednesday got a wider basket of mobile operators to choose from, with Aircel-Maxis starting GSM services that includes different schemes with the potential to set off a new tariff war.

Aircel will offer a lifetime validity scheme for prepaid mobile customers that allows users to make local calls at Rs one for the first minute, 60 paise for the second minute and 40 paise for the third minute onwards.

Aircel, which sponsors Indian Premier League team Chennai Superkings and has M S Dhoni as its brand ambassador, is India's fifth largest GSM mobile service provider with 17 million users and Delhi is the 14th circle for the company.

Delhi already has six mobile operators -- Airtel, Vodafone, Idea, MTNL, Tatas, Reliance Communication. Aircel has launched four different tariff plans targeting different consumer segments -- busines and corporate, youth and students, migrant population from North-East, Bengal, Bihar and UP and standard package.

The company has announced an investment of 10 billion dollar to cover nation-wide cellular network and of this 5 billion dollar has already been invested, Sandip Das, CEO of Aircel, told reporters. Aircel has pan-India license and has also been allocated the spectrum, Das said, adding that in the next 24 months the company would cover all the 23 circles.